How agencies can sell AI visibility (GEO) services
Updated · 2 min read
Your clients' customers are asking ChatGPT, Gemini and Perplexity who to hire. Most business owners have no idea whether they're named, and many websites quietly block AI crawlers. That's a clear, explainable problem, and a natural add-on to SEO, web and local marketing work.
1. Start with a problem the client can see
Run a free AI readiness check and ask an AI assistant the questions the client's customers would ask. Show them which competitors are named instead of them, and what's blocking them. Seeing a competitor named by ChatGPT is more convincing than any slide.
2. Package it simply
- Audit: a full-site AI readiness audit with a prioritised fix list.
- Fix: crawler access, structured data, FAQ content, llms.txt and listings clean-up.
- Monitor: monthly reporting on visibility, plus alerts when something breaks.
Many agencies charge a one-time setup fee for the audit and fixes, then a monthly retainer for monitoring, content and reporting.
3. Deliver the fixes efficiently
Most fixes are repeatable: robots.txt rules, LocalBusiness and FAQ structured data, an llms.txt file, and an FAQ written from real customer questions. Generators that read the client's own website save hours, and a checker confirms the result before you hand it over.
4. Report what matters
Report the trend, not single answers: mention rate across a fixed question set, position, competitors named, sources cited, and website readiness. See how to track AI visibility over time for a simple routine.
5. Set honest expectations
Nobody can guarantee that ChatGPT or Gemini will recommend a business, because the AI companies decide. Promise the work and the measurement, not the outcome. Clients stay longer when the reporting is honest.
Tools for agencies
The Eudoxia agency plans give your team full-site audits, the Pro generators, and daily monitoring with alerts for 15 or 50 client websites, with each team member signing in with their own email.
Questions
Is GEO a separate service from SEO?
It overlaps heavily. Most of the work builds on SEO basics. Selling it separately makes sense because it answers a new question clients are asking (“Does ChatGPT recommend us?”) and comes with its own reporting.
Which clients benefit most?
Local businesses whose customers ask for recommendations: trades, healthcare, legal, hospitality, real estate and professional services.