Guides
AI search, explained for business owners.
Practical guides to getting found and recommended by ChatGPT, Gemini, Perplexity and other AI assistants.
How to get your business recommended by ChatGPT
A practical, step-by-step guide for local businesses: how ChatGPT chooses which businesses to recommend, and 8 things you can do to be one of them.
3 min read
What is generative engine optimization (GEO)?
Generative engine optimization (GEO), also called AEO or LLM SEO, explained simply: what it is, how it differs from SEO, and how to measure it.
2 min read
AI search checklist for local businesses
A 12-point checklist to make your local business easier for ChatGPT, Gemini and Perplexity to find, understand and recommend. Most items take under an hour.
2 min read
GPTBot vs OAI-SearchBot: which AI crawlers should you allow?
AI crawlers explained: which bots put you in ChatGPT, Perplexity and Claude answers, which only collect training data, and how to set up robots.txt.
2 min read
What is llms.txt, and does your business need one?
llms.txt explained in plain English: what it is, who uses it, an example for a local business, and whether it's worth adding to your website.
2 min read
How law firms get recommended by ChatGPT and AI assistants
A practical guide for law firms and attorneys worldwide: how AI assistants choose which firms to recommend, and how to become one of them.
2 min read
Local business schema: a plain-English guide
What LocalBusiness schema is, why it helps Google and AI assistants understand your business, which fields matter, and how to add it to your website.
2 min read
How to check if your website is ready for AI search
A step-by-step guide to checking your website's AI readiness: crawler access, readable content, structured data, FAQs and more, using a free checker.
2 min read
How to write an FAQ page AI assistants will quote
How to choose the right questions, write answers AI assistants can quote, and add FAQ schema, with examples for local businesses.
2 min read
How to test your structured data (and fix common errors)
How to check the structured data on your website, read the results, and fix the most common schema markup errors for local businesses.
2 min read
How dental practices get recommended by ChatGPT and AI assistants
A practical guide for dental practices worldwide: how AI assistants choose which dentists to recommend, and what to do to become one of them.
2 min read
How to get more Google reviews (the right way)
Practical ways to get more genuine Google reviews, what the rules allow in the US and EU, and why reviews matter for AI assistants' recommendations.
2 min read
The business listings AI assistants rely on
Which business listings matter for ChatGPT, Gemini and other AI assistants, how to set them up, and how to keep your details consistent.
2 min read