How to write an FAQ page AI assistants will quote

1. Use the questions customers actually ask

Don't guess. Collect questions from phone calls, emails, reviews, sales conversations, and the “People also ask” box in Google. Your Eudoxia report also lists the questions where AI recommends competitors instead of you.

Write each question in the customer's own words: “Do you take walk-ins?”, not “Appointment policy”.

2. Answer in the first sentence

Start each answer with the direct answer, then add detail. AI assistants tend to quote the first one or two sentences.

• Weak: “We pride ourselves on flexible scheduling to suit your lifestyle.”
• Strong: “Yes, we're open Saturdays from 9 am to 1 pm, and we keep two emergency slots every weekday.”

3. Be specific and local

Include real numbers, places and conditions where you can: typical prices or price ranges, areas you cover, response times, languages spoken, insurance or payment options. Specific, factual answers are more useful to customers and easier for AI to trust.

4. Add FAQ structured data

FAQ structured data marks which text is the question and which is the answer. Our free FAQ schema generator creates both the structured data and ready-made HTML. The questions and answers must also be visible on the page.

Afterwards, test the page with the structured data checker.

5. Keep it current

Outdated hours, prices or services are worse than no answer. Review your FAQ whenever something changes, and at least every few months.